Long Elegant Legs (LEL), America's leading on-line retailer for tall women's clothing, introduced it's 19th annual Fall Fashion Collection. In unveiling the new line, Tricia Kordalski, founder and president of LEL said, "This is the most fun, stylish collection we've ever offered. Customers seem to agree—the clothes are flying out the door."
New this Fall to LEL's website, longelegantlegs.co, are featured videos on several of the products. Seeing the way the pants drape and move on the model, and the tops and dresses swish and swirl, are a welcome new feature. In addition to videos, customers now have the ability to flip through the catalog on-line, just as they would with the print version. Customers can shop thi women's coats s tall women's clothing website in so many different ways.
Included in this Fall's collection are:
The new catalog is available by calling 800-344-2235 or by going to the LEL website, http://www.longelegantlegs.com. You can also find LEL on facebook!
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Multichannel retailer, Sierra Trading Post, has long been known for offering customers great deals on today's most desirable brands. Many customers are pleased to learn Sierra Trading Post also excels at keeping customers happy. According to 2010 Net Promoter Score benchmarks published by Satmetrix?, Sierra Trading Post ranks "Best in Class" for customer service when compared with other retailers in the "Online Shopping" category.
"We t fashion coats ake great pride in providing our customers with the very best service," says Gary Imig, Executive Vice President for Sierra Trading Post. "Sure, people think of us first for the best deals around on brands like Mountain Hardwear, Columbia Sportswear, Marmot and Terramar, but we've always had a rock-solid commitment to getting our customers the right product in the best possible way."
Despite a growing national and global presence, Sierra Trading Post refuses to increase sales volume at the expense of taking care of its customers. For example, Sierra Trading Post offers a unique program called ReturnExpress. With this convenient service, a customer can visit SierraTradingPost.com when they need to exchange a product and receive instant credit toward their next order. Plus, when they redeem the credit within seven days, their replacement product ships for free.
Sierra Trading Post makes it easy for customers to reach customer service representatives via live chat and email capabilities, and later this year, the company will roll out a text messaging system to serve customers who prefer communicating via a mobile device. Between the Cheyenne and Cody, Wyo. locations, there are 150 representatives who are the spirit of Sierra Trading Post's customer service initiatives. When customers contact these centers, live chats are conducted immediately, 90% of calls connect to a live person within 30 seconds, and 90% of customer concerns are resolved with one communication. Once a purchase is made via phone, live chat, email or the website, the fulfillment center ships 96% of orders within 24 hours.
In 2008, Sierra Trading Post made another significant investment to enhance customer service by hiring a veteran customer experience manager with considerable industry know-how. Bringing on a manager who is exclusively focused on customer experience was the first step in establishing a department that truly advocates for customers' needs.
"My primary focus in the beginning was to establish a progressive approach to customer feedback that touches our customers at every stage of the shopping experience and ensures a closed-loop cycle on any concerns," says Brian Clark, Customer Experience manager for Sierra Trading Post. "Our survey response rates are double the industry average because our customers know we listen to them, and we take action." Clark also hired a team of knowledgeable product specialists who research trends in customer returns and inquiries. In addition, the specialists conduct product training for the employees who directly answer customer calls, live chats and emails.
Since opening its doors in 1986, Sierra Trading Post has maintained a 100% Satisfaction Guarantee for customers. If for any reason a customer is dissatisfied with a purchase, they can return it or exchange it. Unlike many companies, there are no time limits on returns.
About Sierra Trading Post
Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering "Great Deals. Great Brands." Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and passes the savings on to its customers – selling outdoor gear, shoes, men's clothing, women's clothing, accessories and home furnishings at 35 to 70% savings every day. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers located in Cheyenne and Cody.
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The Children's Place is consumers' top pick for young children's (10 and younger) apparel when the votes are indexed for the number of stores, according to new survey by Market Force Information, a leading customer intelligence firm. The Children's Place earned 17% of the votes, while Gymboree ranked second (13%), and Kohl's and Carter's tied for third with 12% (See Graph 1). For children 11 and older, Aeropostale was ranked favorite retailer with 17% of the votes, followed closely by Kohl's (16%) and then Old Navy (10%) (See Graph 2).
The findings emerged from a Retail Trends survey conducted by Market Force last month among its network of 300, women's jackets 000 independent mystery shoppers and merchandisers – consumers across the country dubbed "The Force?" by Market Force Information.
The study also looked at different elements of the retail stores to determine consumer preferences. Consumers ranked factors such as price, clothing/merchandise style, store atmosphere, customer service, dressing rooms, return policy and ease of parking. In the "Children 10 and Younger" category, Justice received the highest marks for dressing rooms and Gymboree came out on top for customer service. The Children's Place scored in the middle of the pack in virtually every category, earning its highest marks for the ability to put a whole outfit together in one store. In addition, it ranked in the top three for customer service, and in the middle for price (See Graph 3).
When these same factors were ranked by respondents in the "Children 11 and Older" category, the favorite retailer, Aeropostale, scored highest in customer service – proving that service is a huge factor in consumer preferences. Macy's took first place for its availability of specific designers, and Forever 21 was recognized for its dressing rooms (See Graph 4).
"We continue to see time and time again that consumers value customer service more than virtually every other retail characteristic—often trumping the all-important price element," said Janet Eden-Harris, chief marketing officer for Market Force Information. "Service is so important to the customer experience, in fact, that it can completely sway consumer preference for one store over another, regardless of how well a store performs in other areas. Retailers that invest in the training, auditing and rewarding of great customer service are seeing the gains in loyalty as the economy improves."
All of the survey participants indicated that they made a clothing or accessory purchase over the past three months. Within that timeframe, more than half (53%) said they shopped for clothing three or more times, with one-quarter of them opening their wallets to fashion retailers six or more times. The remainder (47%) shopped for clothing one or two times.
Fifty-eight percent of survey participants reported shopping for children's clothing in the past three months. Twenty-one percent shopped for children 11 and older, while 37% shopped for children 10 and younger. However, shopping for children's clothing seems to take up a larger percentage of parental budgets than these figures suggest, as only one in two of all respondents reported having children living at home.
The survey was conducted in October across the United States and Canada. The pool of 7,000 respondents reflected a broad spectrum of income levels, with approximately 70% reporting household incomes of more than $50,000 a year, and a blend of ages from 19 to 70 years old. Approximately
three-quarters of respondents were women - the primary household consumer purchasers, and an equal percentage work full or part time. Half of the respondents have children at home and two thirds are married.
About Market Force Information
Market Force Information, Inc. is the leading global customer intelligence solutions company for business to consumer companies including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. Market Force Information has pioneered the industry with a suite of customer intelligence solutions that provide clients with the business intelligence they need to delight their customers and drive bottom-line results. The company measures store-level operations and customer attitudes through mystery shopping, customer feedback, market audits and merchandising services, with the analytics to drive targeted improvements. For more information, please visit: http://www.marketforce.com and follow the company on Twitter @MarketForce.
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As Bellingham, Wash.'s Diva Boutique is celebrating its 11th Anniversary, the upscale specialty-clothing store is continuing to draw customers locally, in the state, and throughout the world.
Diva's premiere label is Joseph Ribkoff. Since 1957, the Canada-based designer has been attracting increasing attention with his stunning, innovative designs. Miss America, Teresa Scanlan, wears Ribkoff creations to all of her events, which shows their versatility for women of all age groups.
To mark its 11th Anniversary, Diva will be awarding $500 worth of merchandise to the winners of its Facebook Sweetheart Contest. The deadline for entering is Feb. 28.
Diva also will offer its Seventh Annual Joseph Ribkoff Trunk Show from noon to 7 p.m. March 17 at the store's new location in downtown Bellingham, 1323 Cornwall Ave.
Ribkoff fashion stylists Shawn Costello and Shelley Aragon will show the newest and brightest spring fashions from Ribkoff. Special sales will be offered throughout the event along with champagne and chocolates.
"Joseph Ribkoff's spring line is the most popular ever," said Suzi Coombs, owner of Diva. "Our customers are ready for a change of seasons, and we can help them shake off the old and bri women's jackets ng in the new."
"Dresses are the customers' favorites for spring," Coombs said. "The silhouettes are feminine, with bold patterns and beautiful draping to complement all figure types."
Diva's local customers are fond of the Toni Two-Tone style, a dress with a flattering black base and taupe, ruched front paneling and zipper adornment. The European customers are excited about the Daphne Dress, a stretch sateen sheath dress with an updated, leopard and bold floral print. They're also ordering the Felicity Dress, which is a comfortable knit jersey body with an exciting peacock feather pattern. They love the bright colors that pop on these styles.
For Diva's Australian customers, tunic tops are popular, especially the Tessa Tunic in a versatile black and white textured fabric with button details, which offers style and comfort.
Also in demand for the upcoming season is the Naomi Tunic, a perfect warm-weather style with a color block pattern and matching leggings.
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The personalized apparel industry has never been so exciting. With Americans wanting to separate themselves from the crowd more than ever, Customized World has heated things up in the personalization market by offering high-quality apparel at very competitive prices. They have also begun to introduce a wide array of accessories from Sunglasses to Keychains to Business Card Holders. While increasing their product line, CustomizedWorld.com has also been aggressively marketing their products via multiple channels and now they are making it easier for customers to get their hands on Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) the latest fashion. With their most recent move to New York, CustomizedWorld.com seems to be on a course for unprecedented success. From the recent TV ads to Radio ads to constant Hollywood magazine exposure, Customized World is bolstering their position as America's #1 Personalized T-Shirt company.
"Although exposure is tremendous", comments Christopher W. Huff, President of Customized World, "we take the most pride in the volume of business we experience from Word of Mouth clientèle". This more than anything proves the commitment to perfection that Customized World exudes. And don't just take the word of the Owner, log on to the site and check out the Product Reviews on each item page and you will see what each customer has written about their experience with Customized World's personalized clothing.
Customized World's move to New York does more than just put them closer to the high energy that often drives the artistic energy found at CustomizedWorld.com, it allows them to deliver orders to customers in record times. Having just wrapped up a National Radio campaign, Customized World is pushing their 100% Satisfaction Guarantee as the new industry standard. One that names like CustomizedGirl.com or CustomGlamGirl.com are not willing to match. This sets Customized World apart from others and has prompted the move of many customers away from other company's and to the new and exciting Customized World! And the move to New York has enabled Customized World to continue to move past just personalized t-shirts, Customized World is now offering amazing savings on all types of accessories from sunglasses to personalized keyholders to personalized business card holders. In addition to adding items, Customized World is continually adding features to make CustomizedWorld.com the premier online shopping experience. Within the last 6 months, they have added Enhanced real-time shopping delivery dates, product reviews, a new "Plus Size" section, expanded their color print selection and announced plans for their very own Blog, which will launch in September 2007.
About Customized World:
Customized World is a premier online apparel personalization site. Customized World provides customers the ability to log on and within minutes navigate through an easy-to-use secure online menu that enables them to express their thoughts, ideas and feelings onto over 150 different clothing items to include personalized T-Shirts, Shorts, Hats, Bikinis, Intimate Wear, and Doggie Tees. Offering apparel in various categories to include Women's, Men's, Teens, Kids and Pets. Customized World is unique in a few ways: there is no minimum -- you can buy just 1 personalized t-shirt, 5-Day rush delivery, guaranteed best price, hassle-free return policy, PayPal payment processing and 5-Star rated customer service.
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