Children's wear market is among the most lucrative segments in the global apparel industry. Though the global economic meltdown has significantly affected growth prospects in the retail industry, the children's wear segment has exhibited considerable resilience to the adverse market conditions, as against the men's wear and women's wear categories. The market is influenced by factors such as transforming consumer preferences, customer profiles, parents and children's influence on buying patterns, and availability of greater choice. Future growth in the market is also dependent on factors such as brand-related investment, design elements, and ethical developments.
Europe and the United States account for a major share of the sales in the global children's wear market, as stated by the new market research report on Children's Wear. With growth in double income earning families, working population and greater disposable income, the branded apparel market is expected to experience substantial gains. Increasing exposure to various media, rise in international travel, and enhanced awareness from peers are contributing to the growing fashion-consciousness among children. With children increasingly exhibiting independent purchasing behavior, they play a significant role in influencing parental decisions pertaining to purchase of kids wear. Growth in the children's wear market is also driven by the trend towards gift shopping.
In recent years, baby and infant clothing have been witnessing rising sales, as the trend of gifting high-value products gains popularity among family and friends. The market for infants & toddlers' wear has traditionally centered on offering soft, comfortable products. Though several changes have taken place in the newborn clothing market, the traditional dress remains the preferred option owing to easy wearability and comfortable fit, with only change evident in the form of greater color variations in dresses.
Children's wear segment is witnessing the foray of several high-profile designers, who are focusing on creating miniature versions of adult designs to address the growing requirements of kids wear market. Willingness of parents to splurge on pampering children's needs is a key contributor to the growing demand for designer kids wear clothing. The focus of designers on this segment is also attributed to its recession-resilient characteristic, as against the men's wear and women's wear markets that have witnessed significant decline in sales of high-fashion clothing lines. Another trend witnessed in the market is the growing popularity of licensed merchandise including apparel, particularly in underwear and nightwear segments. The advent of character-licensed clothing such as Barbie Princess and Spiderman nightwear has enhanced value of a category that was traditionally characterized by low-cost basic clothing.
The global children's wear market is characterized by moderate level of competition, owing to the presence of large number of market participants and the lower switching costs. While individual consumers constitute the buyer segment, clothing wholesalers and manufacturers are the major suppliers. Retailers, on the other hand, source supplies from both manufacturers and wholesalers. Major players profiled in the report include Bealls Inc., Benetton Group S.p.A., Carter's Inc., Esprit Holdings Limited, Fruit of the Loom Inc., FB Legacy, Gap Inc., Hanesbrands Inc., The Jones Group, Kellwood Company, Phillips-Van Heusen Corporation, Polo Ralph Lauren, Sears Holdings Corp., Syms Corporation, Target Corp., The Children's Place Retail Stores, The Warnaco Group Inc., Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) and VF Corporation.
The research report titled "Children's Wear: A Global Strategic Business Report" announced by Global Industry Analysts Inc., provides a strategic review of the industry, key market trends, recent product launches, strategic corporate initiatives, and profiles of key market participants. The report provides annual sales estimates and projections for the years 2007 through 2015, and 2000 to 2006 by the following geographic markets - US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Key segments analyzed include Boys Wear, Girls Wear and Infants & Toddlers Wear.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Childrens_Wear_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/
# # #
No comments:
Post a Comment